About Cultivate
Video Production
At Cultivate, we help People & Culture and internal communications teams bring their employer brand to life - clearly, consistently and with heart.
We believe that trust is built long before someone clicks ‘Apply.’ It begins when people see what your workplace is really like. That’s why we create video content that doesn’t just say you have a great culture - it shows it. Through real voices, honest visuals and thoughtful storytelling, we help you attract and retain the right people by making your values visible.
Our approach is thoughtful, strategic and human. We take time to understand your message and internal culture - so the final product doesn’t just look good, it aligns with your EVP and voice.
helping to cultivate your reputation as an employer of choice
visual storyteller and founder
leading cultivate
It’s always been about people - for me, that’s where the real story lives. I’ve spent my career capturing the voices and moments that help people feel something real.
You won’t get a cookie-cutter template. You’ll get a partner who listens, guides and delivers work that earns trust from the people you most want to reach.
I’ve spent almost two decades behind the camera, drawn to real moments and the stories that shape how people live and work. With a background in journalism and years spent crafting heartfelt, human-centred content, I’ve learned that trust starts when people feel seen. That’s what I bring to every project - along with a small, trusted team who care just as much as I do about getting it right.
Hi, I'm Emma, cultivate'S FOUNDER.
Every project is built with intention. We bring in a flexible team of creatives as needed, keeping the process collaborative, efficient and tailored to your goals.
We focus on thoughtful, honest video that reflects your values - because that’s what builds trust over time.
culture-led video
Most employers talk about work-life balance, great culture and growth.
But few show it.
Your video is your edge. It builds emotion, trust and connection in a way no written ad can.
Help job seekers fall in love with your team
Attract better-matched applicants
Improve retention by setting the right expectations
Help job seekers fall in love with your team
Attract better-matched applicants
Improve retention by setting the right expectations